Hallmark History & Timeline

JC Hall on streets of Kansas City Hallmark's Eye-Vision greeting card display JC standing by Hallmark headquarters JC & Don looking at Crown Center model Crayola Crayons in a box Recordable Storybooks
Early Innovation
1910s - 30s
Building a Brand
1930s - 50s
Growing and Expanding
1960s - 80s
Building for
the Future
1980s - 90s
21st Century
& Beyond


View a Flash timeline of our first 100 years


Innovation: 21st Century & Beyond

Hallmark Recordable Storybook

As the leader of the greeting card industry, Hallmark leaves its mark on more than just cards. Donald J. Hall, Jr. and David E. Hall, both grandsons of the founder, continue the legacy of strong family leadership and innovation. Don steers the company as CEO, while Dave leads as president, both overseeing the corporate portfolio of businesses.

In its second century, the Hallmark brand continues to evolve. Quality family entertainment started with the Hallmark Hall of Fame and lives on with the Hallmark Channel and Hallmark Movies & Mysteries cable television networks that reach millions of households with family-oriented programming. Our Crayola subsidiary continues to inspire children's creativity through Crayola crayons and markers as well as other innovative art tools, crafting activities and creative toys.

On the greeting card front, Hallmark continues to transform the industry with lines like Signature, Studio Ink and Mahogany. Innovative products like Recordable Storybooks and itty bittys® plush characters create shared connections to treasure between grandparents, parents and children.

Today, Hallmark products can also be found at tens of thousands of retail outlets domestically and online at Hallmark.com. The company publishes in 30 languages, and its products are available in more than 100 countries around the globe. Hallmark Gold Crown® stores, the company's network of independently-owned card and gift specialty stores, bring the most extensive selection of Hallmark products to your neighborhood.

We've come a long way from a man with empty pockets, two shoeboxes of postcards, and a dream. But most importantly, we've held onto the enduring beliefs and values that fill the basic human need to connect with others.