Hallmark History & Timeline

JC Hall on streets of Kansas City Hallmark's Eye-Vision greeting card display JC standing by Hallmark headquarters JC & Don looking at Crown Center model Crayola Crayons in a box Recordable Storybooks
Early Innovation
1910s - 30s
Building a Brand
1930s - 50s
Growing and Expanding
1960s - 80s
Building for
the Future
1980s - 90s
21st Century
& Beyond


View a Flash timeline of our first 100 years


Building for the Future: 1980s - 90s

Crayola crayons

When J.C. Hall passed away in 1982, Don Hall became Chairman. Irvine O. Hockaday, Jr. was named president and CEO. During this time, Hallmark began building for the future by acquiring complementary companies to reach new audiences and channels of distribution. Today those subsidiaries include Crayola, maker of Crayola® brand crayons and art products, and DaySpring, a leading producer of greeting cards for Christian consumers.

To keep pace with changing times, Hallmark.com was launched as a website offering news and information, and soon moved into e-cards and e-commerce. The Expressions From Hallmark greeting card brand was introduced in mass channel retail stores, making the Hallmark brand available to people wherever they shopped. One of Hallmark's largest-ever product introductions, the Hallmark Warm Wishes greeting card line, made hundreds of cards available for 99 cents at retail outlets nationwide.

Fun Fact

In 1915, Hall Brothers purchased engraving presses to begin printing and publishing greeting cards, becoming a manufacturer for the first time.