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  • Shoebox is the nation's number one brand of humor cards and the home of funny at Hallmark Gold Crown® stores and other Hallmark retailers since 1986.
  • Shoebox cards are quick, unexpected, casual, conversational, and sometimes edgy. Intended for peer-to-peer, adult sending, these funny cards provide a range of humor styles, from laugh-out-loud to smart to soft for a variety of relationships. They feature relevant, on-trend content, distinctive illustrations, and eye-catching photography.
  • In a 2012 EquiTrend study, Shoebox had the second-highest greetings brand equity behind Hallmark, as rated on familiarity, quality, and purchase intent — above all others in the industry.

Recently, Hallmark's Shoebox line of greeting cards deepened its rebellious roots with a total brand overhaul. From the logo to the sentiments, the entire collection has been updated with a modern look and features language reflecting today's world in an irreverent and hilarious way.

"Shoebox has always been a one-stop humor destination for funny cards," says Sarah Tobaben, humor creative strategist at Hallmark. "To stay relevant, we made sure to focus the new cards in a way that reflects how people today talk, text, tweet and post."

The new collection can be found at participating Hallmark retailers nationwide as well as online at Card prices begin at $2.99. 

Connect with Shoebox via the blog, and on Facebook and Twitter.


Fun Fact

Eighteen-year-old entrepreneur J.C. Hall founded Hallmark in 1910 with little more than two shoeboxes full of postcards. Read more about J.C. Hall.