Life is good® Cards

Good vibes hit the card aisle at Hallmark Gold Crown in 2013, with the launch of Life is good® greeting cards and stationery in thousands of stores nationwide. The optimistic-themed greeting cards in the collection and stationery designs are sure to inspire new ways to help people make meaningful connections.

"We partnered with the Life is good creative team to co-develop cards that epitomize the joy of simple pleasures," said Sarah Tobaben, senior editorial director. "We paired short but powerful phrases with art that evokes a feeling of simple moments and quiet joys. We tried to make each card feel like a tiny little mental vacation in an envelope."

The products are available exclusively at Hallmark Gold Crown stores, Life is good company-owned stores, Life is good Genuine Neighborhood Shoppes® and on Life is good greeting card prices begin at $2.99 and the stationery collection ranges from $7.95-$12.95. Select Hallmark stores will also carry Life is good branded t-shirts, hats and drinkware.

"Life is good is about spreading the power of optimism, and we can't think of a better vehicle to do that than Hallmark cards and stationery," said Bert Jacobs, Chief Executive Optimist at Life is good. "We can't wait to get this product line in Life is good stores and on! Best of all, every card we sell will help kids in need."

In October 2012, Hallmark, the world's leading greeting card brand, announced its strategic partnership with Life is good, the Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need.

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Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.