Gift Wrap Overview

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  • According to Hallmark research, the gift wrap industry accounts for approximately $3.2 billion a year in retail sales. (Source: Hallmark Industry Estimates, 2011)
  • Gift bags were introduced in 1987 and, according to Hallmark research and sales history, they have been the number one way consumers choose to present gifts since 2002.
  • Hallmark is credited with founding the modern-day gift wrap industry in 1917.

Innovative Gift Wrap Options

  • Gift bag card pockets are an innovative new way to present cards with your gifts. Available on many Hallmark gift bags, the card pocket is a sleeve inside the bag that ensures the greeting card does not get lost at the bottom of the bag.
  • Gift bags, boxes and trims can enhance any present – many go way beyond a simple bag or box. Some offer simple paper-mechanics motion and others have a lenticular design that displays a fully animated two-second scene when tipped from side to side. Monogram and initial trims help personalize the gift presentation.
  • Peel-and-stick gift trims answer consumers’ requests for something to use instead of a traditional bow to decorate a package. Intricate layers of paper create a dimensional everyday or seasonal design that can be placed on a wrapped gift, gift bag, envelope or any item that needs a decorative touch. Many offer coordinating sentiments as well.
  • Pop-up nylon gift containers in the shape of baskets or characters have a secondary storage use after the gift is opened, and they can hold stuffed animals, toys, clothing or other hard-to-wrap gifts.

Product Features

  • Hallmark Gold Crown® stores offer the most extensive collection of gift presentation products. Several design collections are changed out throughout the year to offer consumers a continual supply of new patterns and accessories.
  • Innovative touches include embossing, pearl inks, glitter, flocking, reversible designs, fabrics, ribbons, beading, attachments, special die-cut designs, and printed sentiments.
  • Most of Hallmark's gift wrap selections are priced below $3.99.
  • Hallmark offers unique ways to present gifts beyond the traditional bags and rolls, including reusable gift bags (made of non-paper material the recipient can use again), wine bottle bags, gift-card presenters, and designed gift boxes with high-process designs or fabric attachments.
  • Hallmark gift bags often come in interesting shapes, which include squares, trapezoids (wider at top and narrower at bottom), and a variety of die-cut shapes such as animals or flowers.
  • Many gift bags are reusable, providing the recipient with two gifts. With sturdy handles that fold up and fashion-forward designs, these durable bags are ideal for shopping, travel and even the pool or beach.
  • For those who like to customize, Hallmark offers a wide variety of solid-colored gift bags and sturdy gift boxes in trendy colors, along with coordinating designed or printed tissues and a large selection of trims. Boxes have metal grommets with ribbon closures through which attachments can be threaded. The boxes are now offered in two sizes.
  • Hallmark’s relationship with major licensors also allows the company to feature favorite characters on gift wrap, including Batman™, Superman™, Looney Tunes™, PEANUTS®, Winnie the Pooh, Disney characters, and Thomas Kinkade.
  • Some gift wrap and bag designs coordinate with favorite and best-selling gift collections in Hallmark Gold Crown stores to create a fully coordinated gift presentation.
  • Unique options are available to make wrapping special-sized gifts, such as snow globes and Recordable Storybooks, easy. Hallmark also offers specially shaped bags and other unique items make wrapping up gifts of wine or home-made food easy and beautiful.
  • To complete a gift, Hallmark Gold Crown stores offer an extensive line of traditional and fabric ribbons, as well as trims made of materials such as beads, fabric, wire, layered paper, and ceramic. New colorful monogram accessory chains allow consumers to personalize the gift presentation with the recipient’s initial.
  • Gift-card presenters provide a unique way to give a gift card. They are themed for specific occasions and are often designed cleverly with appropriate editorial or images for giving a gift card.

Product History

Hallmark has always been on the cutting edge of gift wrap:

  • 1917 — Hallmark can be credited with founding the modern-day gift wrap industry when, during the Christmas season in 1917, the Hall Brothers’ store in Kansas City ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly. The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.
  • 1930s — Developed Hall Sheen ribbon, the shiny kind that sticks to itself when licked like a stamp.
  • 1970s — Introduced jumbo plastic gift bags for large items.
  • 1987 — Introduced paper gift bags with handles.
  • 1994 — Created curl cascade ribbons (ribbons that are curled and gathered together, ready to place on a gift bag or package).
  • 2006 — Introduced gift bags and gift-card boxes with sound technology.
  • 2008 — Introduced holiday gift bags with peek-buster motion-activated sound technology and fiber-optic light.
  • 2010 — Created dimensional peel-and-stick gift trims as an alternative to a traditional bow on top of a package.
  • 2017 - Hallmark introduced the Card Pocket on its gift bags, which allows consumers to easily store their greeting card and recipients to easily find it.

In Stores

A selection of gift wrap is available at, Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold.