Christmas Gift Wrap

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  • According to Hallmark research, 98 percent of consumers say they wrap gifts during the holiday season.
  • When it comes to what motivates consumers as they wrap gifts, they say that they are hoping to impress others, just get it done, or express their sense of humor through their choice of holiday gift wrap.
  • The majority of gift wrap is purchased by people ages 30 to 59. Moms buy over one-third of the gift wrap items.
  • Hallmark is credited with founding the modern-day gift wrap industry in 1917.

2017 Product News

Hallmark holiday gift wrap is available to help make gift giving and receiving fun, exciting, surprising and personal. Gift wrap and accessories are available to wrap up the season with flair including:  

  • Classic Christmas – The Hallmark Classic Christmas gift wrap collection features traditional iconography and patters with an updated flair for holiday wrapping.

  • Inspired Crafter - The Hallmark Inspired Crafter gift wrap collection makes it easy to present a special gift. The collection features tailored designed bags and wrapping paper with crafter inspired add-ons and detailed embellishments right on the bag.

  • Bundle Basics - For those who like to stockpile gift wrap, the Hallmark Bundle Basics collection is perfect! With classic designs in ever-popular formats, this collection comes in bundles of two for easy on-hand holiday stockpiling.

  • Licensed Kid - Featuring some of the most popular licensed characters in a variety of formats, this collection is perfect for the young and the young at heart.

Additional Product Features

  • Additional gift wrap options include stylized reversible rolls, gift card presenters, bottle bags, bottle gift boxes, ready-to-go bags, bag bundles and Hallmark Signature gift wrap.
  • More than 100 Holiday gift bags are available in small, medium, large, x-large, grand, jumbo and bottle bags with tags.
  • Many gift bags are available with the innovative card pocket - a small sleeve inside the bag that ensures the card remains front and center on any gift.
  • Hallmark provides a wide selection of elegant and fun accessories for the perfect finishing touch including ribbons, bows and decorative gift trims. 
  • Hallmark offers coordinating tissues and a variety of unusual and decorative premium gift tags and adhesive seals.

Product History

Hallmark is credited with founding the gift wrap industry when, during the Christmas season in 1917, stores ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly.

The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.

In Stores

Available at, Hallmark Gold Crown® stores nationwide, and other participating Hallmark retailers. 

Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.