Diversity at Hallmark

Hallmark display in Castro Walgreens store

Hallmark's vision makes diversity, inclusion and respect for all people a business imperative as well as the right thing to do.

We approach diversity from three perspectives: creating products and marketing relevant to a broad range of people; recruiting talent from many backgrounds; and creating a work environment that makes the best use of each individual's gifts and abilities.

This starts at the top with commitment of Hall family leaders and extends through the whole company. It encompasses Diversity and Inclusion Councils to support awareness and action, an active supplier diversity program and participation in business associations and conferences. 

Millennial ERG membersWe also support and rely upon Employee Resource Groups (ERGs) that offer opportunities for African American, Hispanic, Asian American, Millennial, Military, and Gay, Lesbian, Bisexual and Transgender employees to share common interests and give perspective on product development. ERGs also organize teams for employee volunteer events, host guest speakers and participate in recruitment and retention activities. ERGs are open to all employees. 

For more information on how Hallmark integrates diversity and inclusion into every facet of our business, learn about our commitment to diversity in action.


Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.