Hallmark Signature Cards Help People Connect This Holiday Season

Hallmark asks: Who made your life extraordinary in 2016?

KANSAS CITY, Mo. (Nov. 14, 2016) — As the holidays draw closer and the year wraps up, Hallmark poses questions to remind people to pause and take time to connect with loved ones:

Think about who made your life extraordinary... Who surprised you? Who loved you? Who made life better?

"No matter what's going on in the world, the basic things we all care about remain very similar – we care for the people in our lives and for their health and happiness," said John George, Hallmark vice president of marketing. "There's no better time than the holidays to tell those special people how you feel, and Hallmark Signature cards are just the way to do that. Because there are no ordinary people, these are no ordinary cards."

Hallmark's "No Ordinary Cards" holiday TV commercial features real-life video footage of moments that occurred this past year. Clips show a dad finding out he will be a grandfather, a little girl welcoming her daddy home from military service, a couple doing a choreographed wedding dance, and more.

"We wanted to capture those realistic moments that mean so much to people," said George. "It's a true honor for Hallmark to be part of the ways that people connect with each other and to provide extraordinary cards to help people share their love."

Hallmark Signature holiday cards feature fresh, sophisticated designs paired with warm, genuine messages. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more.

"From laser-cut paper to stitching to glitter and sequins, you can see, touch and feel the creativity and craftsmanship of a Hallmark Signature card. These are cards that will stand out from other holiday cards on the mantel, desk or wherever you display them," said Darren Abbott, Hallmark vice president of creative. "But more importantly, our cards help you tell the people you love how you feel."

Hallmark partnered with creative agency Rokkan to continue the "No Ordinary Cards" campaign theme that started at Mother's Day 2016. Beginning this month, campaign elements will appear on television, digital, radio and social channels running through Christmas.

Hallmark offers more than 2,000 cards for Christmas, with options for every type of relationship. Hallmark Signature cards are available in more than 20,000 participating stores nationwide. To find a store, visit Hallmark.com/HappyHolidays.


About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.