Hallmark Signature Cards Celebrate What Makes Every Mom Special This Mother’s Day

Expanded selection of Signature Mother’s Day cards feature fresh designs and genuine messages

KANSAS CITY, Mo. (May 1, 2017) - A recent Mother's Day study by Hallmark Cards, Inc., shows that on average, 36 is the age when U.S. women believe they've turned into their mothers. This realization is typically triggered by saying something that her mother used to say when she was a child. And most often, that phrase is: "Because I said so."

"When a woman has a child, she often feels closer to her own mother. She's living through experiences that make her appreciate her mom even more," says Nancy Cox, insights and analytics manager - Hallmark. "But it often takes a while longer for her to feel like she has turned into her mother. Moms told us they pause when it happens. And most moms said they feel amused, happy, surprised or proud when someone else points it out."

Although 36 was the average age across all women for when they feel they become their mothers, each generation put that number closer to her own age:

  • Millennials (women ages 18 to 37) said it happens at 25.
  • GenX women (ages 38 to 51) said it happens at 35.
  • Women ages 52 to 70 said it happens at 43.

"Moms are influential forces in a child's life, and whether it's nature or nurture, as adults we see those ‘mom' traits and tendencies showing up in our own personalities," said Cox. "It's surprising that they seem to be so universal."

Top Five Sayings that Show You've Become Your Mom

  1. "Because I said so."
  2. "I'm not going to ask you again."
  3. "Because I'm the mom."
  4. "You're bored? Why don't you (do chore that needs doing)?"
  5. "I'm not asking, I'm telling."

Top Five Actions That Show You've Become Your Mom:

  1. Saying to kids what your mom said to you
  2. Carrying on the same holiday traditions
  3. Crying when your kids make you happy or proud
  4. Doing the things that used to drive you crazy
  5. Calling your mother more often

Mother's Day is Sunday, May 14. Visit Hallmark.com to shop for Mother's Day cards and gifts or to find a retailer near you.

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.