Dean Rodenbough named to new role at Hallmark – Vice President for External Affairs

Dean RodenboughKANSAS CITY, MO. (July 22, 2016) - Dean Rodenbough, vice president, corporate communications and government relations, at Hallmark Cards, Inc. is named to a new role for the company - vice president, external affairs.

In this new role Dean will be responsible for elevating and protecting the reputation of the company and its portfolio of brands and businesses through public relations, as well as advancing the public affairs interests of the company on the local, state and national level. In addition, Dean will take on management of the Hallmark Visitors Center and Kaleidoscope.

Dean joined Hallmark in 1997 as corporate communications director, following a 13-year career at Crayola where he led a public affairs and communications team. In 2013, Dean was named corporate communications and government relations director, before assuming his current role earlier this year.

He currently serves on the board of directors for the Greeting Card Association and the Friends of the Kansas City Zoo. He holds a bachelor's degree in journalism from Indiana University of Pennsylvania in Indiana, Pa.

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.