Always observed the fourth Thursday in November

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  • Industry-wide, Americans exchange about 16 million Thanksgiving cards each year.
  • More than 70 percent of Thanksgiving cards are mailed, the highest percentage for any season.
  • Nearly 60 percent of Thanksgiving cards are given to family members and nearly 25 percent of Thanksgiving cards are given to friends.
  • Hallmark first made Thanksgiving cards in the early 1920s.

2016 Product Features

  • Hallmark offers more than 280 Thanksgiving cards with a broad assortment of family captions. Many cards are appropriate for sending "across the miles" for families and friends who won't be together on Thanksgiving. Cards are available in stores and online with prices starting at 99 cents.
  • Special card collections include:
    • Hallmark Signature Collection: These premium cards pair sophisticated, stylish designs, processes and attachments with simple, just right messages for any recipient.
    • Multi-Card Packs: Provides a value option for those who like to send lots of good wishes at Thanksgiving.
  • For fall decorating and entertaining, Hallmark provides a selection of Thanksgiving gifts featuring rich autumn colors and traditional icons like turkeys and pumpkins.
  • Hallmark Ink & Main Press offers a selection of Thanksgiving paper cards that can be personalized with photos and messages online and mailed directly to the recipient.
  • also provides a selection of Thanksgiving eCards, available with a subscription.

Holiday History

The tradition of celebrating thanks dates back nearly 400 years to a three-day harvest festival celebrated in 1621 by the pilgrims and Native Americans at Plymouth, Mass.

President George Washington issued the first national Thanksgiving proclamation in 1789, the year of his inauguration, and again in 1795. On Oct. 3, 1863, President Abraham Lincoln declared a national day of Thanksgiving to be observed on the last Thursday in November, and every president after Lincoln followed suit. In 1941, a joint congressional resolution officially set the date as the fourth Thursday in November.

The Hallmark Archives contain Thanksgiving cards that date back to the late 1800s, but Thanksgiving cards were not widely exchanged until the end of World War I.

In Stores & Online

Available at Hallmark Gold Crown® stores nationwide, online at and wherever Hallmark products are sold. Visit and for additional options.