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  • According to a survey by the National Confectioners Association, 93 percent of children take part in Halloween trick-or-treating activities.
  • A 2016 survey by the National Retail Federation determined 69 percent of adults plan to celebrate or participate in Halloween activities and that the average consumer spends about $83 on costumes, candy, decorations and greeting cards.
  • Halloween is the third largest party day in the U.S. behind New Year’s Eve and Super Bowl Sunday.
  • Halloween is one of the fastest growing holidays for home décor – both inside and out. By some estimates, Halloween is No. 2 in holiday home décor behind Christmas.
  • Industry-wide, Americans exchange about 20 million Halloween cards each year.
  • Hallmark first produced Halloween cards in the 1920s.

2016 Product News

Halloween Cards

  • Hallmark offers more than 350 Halloween cards, including cards for children, teens and tweens, humor cards and cards with beautiful imagery giving lots of opportunities to connect with family and friends and have fun with the season.
  • Hallmark Gold Crown stores offer the following:
    • itty bitty® Greetings - For kids, and those who are kids at heart, these cards feature favorite itty bittys plush characters paired with simple and casual Halloween messages.
    • Hallmark Signature Collection - This popular handcrafted collection includes sophisticated, iconic cards with concise, relevant messages. 
    • Scary Good Fun - This all new collection features vintage-inspired designs inspired by Hallmark archival images.
    • Spooky Doors - This four card interactive card collection offers an element of surprise for the recipient. If you dare…open for a scream and close for an extra scare.
  • InkandMain.com offers a selection of Halloween paper cards that may be personalized with photos and messages online and mailed directly to the recipient.

Halloween Gifts & More

Hallmark Gold Crown stores helps make the season frightfully fun with a variety of home décor items.

  • Techno Plush Characters - Everyone will enjoy a friendly fright with these characters that scare, sing and dance. Characters include:
    • Maddie the Mad Scientist Techno Plush - Maddie and her sidekick Frank are here to help brew up some Halloween fun. Push the button on Maddie's left hand to see them sing and dance to a so-cute-it's-scary version of Monster Mash.
    • Drop ‘N' Greet Gus the Ghost - When Gus senses motion, he'll drop down and deliver one of five phrases and on his way back up he'll deliver one of five more. 
    • Spook-tastic Ghost - Push this scarily cute ghosts left hand and watch him twirl up and down to a spooky tune.
  • Halloween itty bittys® Plush - Monster Mash Frank and Pumpkin scare up some fun as they join the popular lineup of tiny plush collectible characters.
  • Home Decorations - Transform a home into a spooky house with fun Halloween decorations including a Jack-O'-Lantern mug, mummy treat bowl, spooky lantern and a vampire door hanger.
  • Peanuts® Great Pumpkin 50th Anniversary - Celebrate the 50th Anniversary of the beloved movie "It's the Great Pumpkin, Charlie Brown" with Halloween Peanuts® gifts like a treat dish, plush characters and framed art.
  • Day of the Dead - Recognize this important celebration of life with products that feature traditional colors and symbols that represent Dia de los Muertos including mugs, pillows and other home décor.
  • Halloween Keepsake Ornaments - Ornaments from classical Halloween movies such as Tim Burton's "The Nightmare Before Christmas" and classic cartoon characters Snoopy and Charlie Brown from Peanuts, as well as iconic images like pumpkins and vampires create a festive mood and liven up the place for parties and trick-or treaters.
  • Hallmark Gold Crown stores also offer one-stop shopping for Halloween needs with items such as unique candy presenters, gift wrap, party invitations, gift and treat bags and stickers.

Holiday History

Halloween is a secular celebration based on ancient Druid customs, dating back to 700 B.C. The Druids, a Celtic religious order in ancient Britain, Ireland and France, believed that the souls of the dead returned to mingle with the living on "hallowed eve." People dressed in costumes to disguise themselves from these spirits.

Halloween first was celebrated in the United States in the 1840s, when Irish Catholics, fleeing from the potato famine, brought Halloween customs with them to America. The tradition of carving pumpkins into jack-o’-lanterns originated with Irish children who carved out the centers of rutabagas, turnips and potatoes and placed candles inside.

The first Halloween cards in the U.S. were produced in 1908. Hallmark produced its first Halloween cards in the 1920s along with a limited line of Halloween party accessories, such as nut cups and bridge tallies. In the late 1950s and early 1960s, Hallmark began producing Halloween centerpieces, masks, children’s things, and paper partyware items.

In Stores and Online

Available at Hallmark Gold Crown® stores nationwide, online at Hallmark.com, InkandMain.com and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.