Celebrated on Sunday, April 16, 2017

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  • Easter is always observed on a Sunday between March 22 and April 25. The exact date is the Sunday following the first full moon after the vernal (spring) equinox.
  • Industry-wide, an estimated 40 million Easter cards are exchanged annually, making Easter the fifth largest card-sending holiday in the U.S.
  • According to Hallmark research, people associate Easter with family, religion, children and spring. Easter is viewed as an enjoyable, relaxing time to gather with family and friends.
  • There is a trend toward seasonal home decorating for Easter, including “Easter trees,” decorative items, and seasonal clothing, accessories and jewelry.
  • Hallmark has been producing Easter cards since the early 1920s.

2017 Easter Greeting Card Features

  • Hallmark offers more than 740 Easter card designs. The cards range from religious to humorous and touch on the key elements of the season, such as kids, family, religious significance and springtime rejuvenation. Card prices start below $1.
  • This Easter, look to Hallmark Gold Crown® stores for the widest variety of unique and innovative cards including:
    • Hallmark Heritage Collection pays homage to Hallmark's vast archives by bringing a fresh look to vintage images.
    • Fresh, sophisticated designs are paired with warm genuine messages in Hallmark Signature cards.
    • The Floral Artist Collection with beautiful images by Hallmark artist Andy Newcom.
    • Innovative Kids Cards featuring honeycomb attachments, characters ready for a hug with wide open arms and plush animals. 
    • Spring flowers bloom in 3D with Paper Flower Pop Up Cards.
  • Cards in foreign languages, Mahogany cards that celebrate African-American culture, Hallmark Vida cards for Spanish-speakers and reflect Hispanic culture, a card from the Easter Bunny or a secret pal, and cards from the cat or the dog complete the vast selection. 
  • A wide selection of personalized Easter cards are available on InkandMain.com. Shoppers can create the perfect Easter card for their friends and family by personalizing the text and/or adding photographs. InkandMain.com will then stamp and send the card directly to the recipient or back to the sender to hand deliver. 
  • HallmarkeCards.com provides a variety of Easter ecards to share with friends and family, available with a subscription.

2017 Easter Gift Features

  • Easter Hallmark Heritage Gifts are inspired by a popular turn-of-the century Easter postcard from Hallmark archives. Exquisitely detailed figurines, resin bunnies and framed art are great additions to any home décor.
  • Classically styled serving plates, salt and pepper sets and candy bowls are perfect tabletop items for Easter entertaining.
  • Inspirational faith-based messages and serene design are highlights of the Gifts of Grace collection which features magnets, mugs and framed sentiments. 
  • Back by popular demand, the much-loved Squawkin' Egg Droppin' Hen has returned to Hallmark Gold Crown stores to squawk again. The entertaining hen bobs up and down to a parody of "Whomp! (There It Is) while she squawks and lays an egg. 
  • The Whirlin', Twirlin' Turtle sports a pair of bunny ears and spins in sync to a catchy tune when a button is pushed. 
  • New Faith-based products just for kids arrive just in time for Easter and are great for moms and grandmas to share the reason for the season with their kids. These include itty bittys® plush which sized just right for an Easter basket. Also look for a new Noah's Ark set and four additional Two by Two animals along with a Noah's Ark board book, An Angel Just for You! board book with a coordinating angel bear plush, Jesus Love You Always, and The Easter Story.
  • Every child loves peeking into an Easter basket and finding stuffed animal pals. A variety of plush bunnies and chicks are available to spread love and friendship.
  • Add a little zip to Easter baskets with Zip-a-Long plush animals. Pull the tail of Fox, Lamb, Bunny, Pig or Hedgehog and watch them go. 
  • The Angel Blessings collection features beautiful angel sculptures designed and inspired by Hallmark artist Joanne Eschrich's own foundation of faith and family.
  • Nine new Easter Keepsake Ornaments are festively designed and adorned with iconic Easter images including baby chicks, birds, flowers and bunnies.
  • Hallmark Gold Crown stores offer a variety of Easter items needed to create unique Easter baskets including high quality baskets, stuffed rabbits and chicks, home décor items, small toys, jewelry, Easter grass, eggs and other goodies. 
  • Items for religious celebrations such as baptism, communion and confirmation, including photo frames, gift wrap, books, keepsake boxes, crosses, albums and plush animals, can be found at Hallmark Gold Crown stores.
  • In addition to cards and gifts, Hallmark Gold Crown® stores also offer new designs in Easter gift wrap, gift bags and stickers.

Holiday History

Easter is celebrated by Christians and is considered the most important religious holiday in the church year. Easter commemorates the resurrection of Jesus Christ three days after his death by crucifixion more than 2,000 years ago. Many people start the Easter day by attending sunrise church services.

For many people, the holiday traditionally represents new life, both in a religious sense and in the arrival of spring. The name Easter comes from the Teutonic goddess, Eostre or Eastre, the deity of both dawn and spring and the pagan symbol of fertility.

The egg has become closely associated with the holiday as a symbol of fertility and resurrection. Many cultures, including the Egyptians, Persians, Greeks, and Romans, dyed eggs for their spring festivals. One of the most famous U.S. holiday customs associated with the Easter egg is the White House Easter Egg Roll. In 1878, President Rutherford B. Hayes opened the White House grounds for the event, although records exist of egg-rolling events as early as Abraham Lincoln’s administration.

Because of their association with fertility, rabbits also became symbols of Easter. The concept of the Easter rabbit is thought to have originated in Germany. One story describes a poor woman in Germany who enjoyed giving children Easter treats. One year, she hid brightly colored eggs in her garden. While searching for the eggs, the children spotted a hare hopping by. They thought the hare had left the eggs. Because rabbits are more common than hares in the United States, the Easter hare became the Easter rabbit and then the Easter Bunny. Long ago, American children built nests of leaves and sticks in their gardens or barns for the Easter Rabbit to fill with colored eggs.

In Stores and Online

Available at Hallmark Gold Crown® stores nationwide, online at InkandMain.con, Hallmark.com and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.