Administrative Professionals Day

Celebrated on April 26, 2017


  • Administrative Professionals Day recognizes and celebrates the work of secretaries, administrative assistants, and other office professionals for their contributions to the workplace.
  • Administrative Professionals Day is always observed on the Wednesday of Administrative Professionals Week (April 32-29 in 2017).
  • More than 4 million secretaries/administrative assistants are part of the U.S. workforce. (Source: U.S. Department of Labor, 2010)
  • Hallmark began producing Administrative Professionals Day cards in 1973.

2017 Product Features

  • Hallmark offers 28 Administrative Professionals Day cards. Card prices range from 99 cents to $3.99.
  • Cards include expressions of appreciation for the administrative professional with sentiments such as: "Thanks for all you do," "You're someone who deserves to be celebrated every day," "You do so much," and "For someone special."
  • A selection of humorous Administrative Professionals Day cards offers a light hearted way to show appreciation for these people who do so much.
  • A wide selection of personalized Administrative Professionals Day cards are available on Shoppers can create the perfect card by personalizing the text and/or adding photographs. will then stamp and send the card directly to the recipient or back to the sender to hand deliver.
  • also provides a variety of Administrative Professionals Day ecards, available with a subscription.
  • A variety of gifts appropriate for the office, ranging from picture frames to coffee mugs, can be found in Hallmark Gold Crown® stores nationwide to help coworkers show their appreciation. Also available are sentiment-inspired collectibles and plaques. And to accommodate everybody’s sweet tooth, Hallmark Gold Crown stores offer many confections.

Holiday History

Three people led the effort to create Administrative Professionals Day/Week: Mary Barrett, a past president of the National Secretaries Association – now called the International Association of Administrative Professionals (IAAP); C. King Woodbridge, president of Dictaphone Corporation; and Harry F. Klemfuss, public relations account executive at Young & Rubicam.

U.S. Secretary of Commerce Charles Sawyer proclaimed the first observance of National Secretaries Week as June 1-7, 1952. Wednesday, June 4, 1952, was designated the first National Secretaries Day. In 1955, the National Secretaries Association changed the dates to the current celebration during the last full week of April.

The name of the observance was changed to Professional Secretaries Day/Week in 1981 when the National Secretaries Association became Professional Secretaries International (PSI).

In 1998, PSI changed the organization’s name to the International Association of Administrative Professionals (IAAP), and the name of the occasion was changed again in 2000, when the IAAP designated the holiday as Administrative Professionals Day/Week. The name change reflects the changing job titles and expanding responsibilities of today’s administrative workforce.

In Stores and Online

Available at Hallmark Gold Crown® stores nationwide, online at and wherever Hallmark products are sold. Use the store locator on to find the nearest Hallmark Gold Crown store.


Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.