Paper Fiber Portfolio Goals

Hallmark approaches paper sourcing from the perspective of a fiber portfolio encompassing products, packaging and board fiber (shipping cartons, etc.), purchased through our global procurement offices for North America and international business units.

Our goal is to reach the following levels by the end of 2016:

  • FSC® Chain of Custody fiber at 30% (from 22% in 2012)
  • Recycled content at 16% (from 12.8% in 2012)
  • Unknown source at <1% (from 20% in 2012)

For more information, refer to our paper sourcing policy.


Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.