Children & Families

Many of Hallmark’s philanthropic and volunteer programs focus on making progress toward a brighter future for children and families in communities where our employees live and work.

Decorating Children's Mercy HospitalA few examples of projects focused on Kansas City-area children: 

  • Children’s Mercy Hospital receives philanthropic dollars and volunteer time, capped each year by employee teams who decorate hospital public areas for the holidays to cheer young patients.
  • Families staying at a nearby Ronald McDonald House while little ones are hospitalized enjoy fresh produce – more than 1,300 pounds of it in 2015! – harvested from a garden tended by Hallmark employee volunteers.
  • Too many children go hungry on weekends when there’s no school lunch served. Hallmark participates in a regional food bank’s BackSnack program that sends those youngsters home with backpacks filled with food for the weekend. In 2015, employees packed more than 37,000 BackSnack kits (and donated many of the backpacks, too).
  • Crown Garden at Ronald McDonald House in Kansas CityEmployees give their time and Hallmark gives the paper to gift-wrap 2,600 holiday toys and gifts for the Salvation Army to deliver to children on behalf of imprisoned parents. 
  • Children from low-income and immigrant families at a nearby elementary school receive financial and volunteer support from Hallmark. In recent years that's included tutors, mentors and volunteer classroom painters, as well as donation of recordable storybooks, stocking caps and backpacks filled with school supplies for each child.
  • Since its opening in 1969, almost every school-age child in the region has felt the influence of Hallmark through Kaleidoscope, a place where creativity is sparked and nurtured for Kansas City area kids – and where scraps from Hallmark manufacturing are put to colorful, creative use. Free to schools and family session visitors, Kaleidoscope is a gift of creativity to Kansas City and the surrounding region.

Hallmark also donates customized cards to the health departments of more than 25 states as a reminder of immunization recommendations from the U.S. Centers for Disease Control and Prevention. The cards convey good wishes on the birth of a baby and include a detachable section where parents may keep the child’s immunization record. Each participating state coordinates delivery of the cards through hospitals, county health departments or direct mail.