Hallmark's Major Subsidiaries & Related Businesses

Crayola, LLC


Offers a wide range of art materials and toys designed to spark children's creativity around the globe.

Founded: 1903
Acquired: 1984
Headquarters: Easton, Pa.

Crown Center Redevelopment Corp.

Crown Center

A real estate development company that manages the 85-acre hotel, office, entertainment and residential complex surrounding the world headquarters of Hallmark Cards, Inc.

Founded: 1968
Headquarters: Kansas City, Mo.

  • Regional attraction offering a variety of shopping, dining and entertainment options.
  • Key player in Kansas City’s meeting and tourism industry.
  • A premier office address for businesses.
  • Attracts 5 million people annually.

Crown Media Family Networks

Crown Media Family Networks & Hallmark Channel

The home to two of cable's leading family friendly networks, the Hallmark Channel and Hallmark Movies & Mysteries Channel.

Founded: 1999
Hallmark Channel (2001), Hallmark Movie Channel (2003)
Headquarters: Studio City, Calif.

  • Hallmark Channel is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers.
  • Hallmark Movies & Mysteries is a 24-hour cable network dedicated to bringing viewers family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events. The network is available in HD and SD to a national audience of 53 million subscribers.

DaySpring Cards, Inc.


Leading supplier of Christian greeting cards and gifts.

Founded: 1971
Acquired: 1999
Headquarters: Siloam Springs, Ark.

  • Products feature non-denominational Christian messages.
  • Available in more than 2,000 Christian retail stores in the U.S. and in 60 countries around the world.
  • The (in)courage brand is an e-commerce website, "Home for the hearts of women," helping women express their Christian faith from an everyday perspective.
  • Mary & Martha (formerly Blessings Unlimited), started in 2006, a home party business offering Christian and inspirational products for sale by independent consultants.

Hallmark Baby

Hallmark Baby

A wholly owned subsidiary of Hallmark Marketing Corp., Hallmark Baby is a direct-to-consumer digital storefront for those who want distinct children's wear that blends playful comfort with lasting quality, for special days or anydays. 

Established: 2013
Kansas City, Mo.
Top quality baby and children's clothing sold online


Hallmark Business Connections

Hallmark Business Connections

A business-to-business division that specializes in helping companies build and grow relationships with employees, customers and prospects.

Established: 2010
Acquired: Hallmark Insights (2000), Irresistible Ink (1998), Hallmark Business Expressions (1996)
Headquarters: Minneapolis, Minn.

  • Employee recognition, customer engagement, corporate wellness engagement, and sales programs.

Halls LLC

Halls Kansas City

Operates Halls on Grand specialty department store in Kansas City's Crown Center.

Founded: 1916
Headquarters: Kansas City, Mo.

  • Originally opened in Downtown Kansas City's "Petticoat Lane" district.
  • Subsequently moved to other downtown locations, and in 1965, to the Country Club Plaza.  A Crown Center store opened in 1973.
  • Now in a single Crown Center location as the re-imagined Halls on Grand, on the third level of the Crown Center Shops
  • Features fashion for men and women including designer brands exclusive in Kansas City, as well as cosmetics, china, crystal and decorative home accessories.
  • H-Bar cafe offers beverages and light fare.



Subscription-based streaming video on demand service and film production company.

Founded: 2007 as SpiritClips
Acquired: 2012
Headquarters: Los Angeles, Calif.

  • Founded by Academy Award-winning producer Rob Fried.
  • Renamed/rebranded as Feeln September 2014.
  • Offers heartwarming films that move, inspire and delight audiences of all ages
  • Subscribers are able to experience Feeln content online, streaming to TV, and via mobile devices.