Sinceramente Hallmark

Sinceramente Hallmark cards are designed for consumers from the broad range of Hispanic cultures represented in the U.S., Mexico, Puerto Rico, and Latin America.

The top five markets for Sinceramente Hallmark card sales are: 1) Miami, 2) New York, 3) Los Angeles, 4) Chicago, 5) San Francisco/Oakland/San Jose.

The size of the Hispanic population is estimated at 41.3 million, making up 14 percent of the U.S. total. (Source: U.S. Census Bureau, 2005)

The United States is the third-largest Spanish-speaking country in the world. (Source: Population Resource Center, 2004)

Hallmark began offering Spanish-language cards in the mid-1980s and introduced the Sinceramente Hallmark brand in 2003.

Product Features

Sinceramente Hallmark offers more than 2,500 cards for everyday occasions, such as birthday, love, wedding, anniversary and sympathy; and holidays, including Valentine's Day, Easter, Mother’s Day, Father’s Day, Graduation, Christmas, and Día de los Reyes (Three Kings Day).
The brand also offers a variety of Quinceañera cards. This Hispanic cultural event is the special coming of age celebration of a girl’s 15th birthday. These cards can be found in both Spanish and English.
Sinceramente Hallmark cards feature a wide variety of design and editorial styles. Some special cards bear the image of the Virgen de Guadalupe, a patron saint of Mexico.
All cards feature English translations on the backs of the cards. Some cards are bilingual, using a mixture of Spanish and English. They reflect the way many Hispanics speak, especially those ages 18 to 40 that have grown up learning and using both languages.
Sinceramente Hallmark cards benefit from Hallmark’s many licensing agreements. Favorite characters from Disney®, Peanuts®, Garfield®, Looney Tunes®, Barbie®, and Precious Moments® appear in the Sinceramente Hallmark line.
Sinceramente Hallmark offers Spanish Cards With Sound with popular hits in Spanish and English from a variety of artists.
The line also offers thank-you notes, invitations, and gift wrap for everyday occasions and holidays.

Product History

Hallmark began offering Spanish-language cards in the mid-1980s, and in 1991 introduced a greeting card line called Primor.

To better reflect the specific needs of Latino consumers, in 1999 Hallmark launched a new brand of culturally relevant greeting cards called Hallmark en Español.

In 2003, Hallmark enhanced its commitment to the Hispanic market by expanding and renaming the Spanish-language card line to Sinceramente Hallmark.