Party Express From Hallmark

Product Features

• Party Express From Hallmark offers more than 155 everyday and 47 seasonal designs, as well as a full line of solid-colored party products featuring 22 traditional and trendy colors.
• Products include plates, cups, napkins, table covers and plastic utensils, as well as coordinating decorations, party favors, invitations, thank-you notes, balloons, stickers, and other products.
• Party Express From Hallmark has relationships with top licensors – such as Disney, Warner Brothers, Mattel, Marvel, Dreamworks, United Media, Hit Entertainment, Lucas Films, NASCAR®, and professional football and baseball teams. These relationships enable Party Express to create products with consumer-favorite designs and characters including Winnie the Pooh, Mickey Mouse, Disney Princesses, Scooby-Doo™, Shrek and Barbie™; logos from favorite professional sports teams and the Super Bowl; and characters from the latest Disney, Star Wars™ or Harry Potter feature films.
• Many patterns feature innovative touches such as metallic inks, glossy finishes and photographic images; square-shaped and heart-shaped plates; or paper masks and other wearable items.
• Party Express From Hallmark offers traditional and innovative accessories such as birthday candles, confetti, doilies, serving trays, wire garland, treat bags, crepe streamers, coasters, and seasonal jewelry. Many of these coordinate with partyware designs.
• Other products Party Express From Hallmark offers include more than 200 everyday and seasonal balloons, and more than 50 pull-string piñatas featuring popular licensed characters that coordinate with party patterns.
• The Party Express Stickeroni line offers a broad range of everyday and seasonal sticker designs at a wide variety of prices. Many stickers feature licensed characters or special processes such as glitter, foil, holographic images, or clear backgrounds.

Product History

Hallmark first introduced partyware in 1960. In 1991, Hallmark began using the Party Express name, and in 1994 the company created a dedicated Party Express business unit and converted all party products to the Party Express brand. The name was later changed to the current Party Express From Hallmark.

In 1995, Tapper Candies, a company acquired by Hallmark and now part of Party Express From Hallmark, introduced “The Original Goody Bag,” designed for kids and containing candy and other treats, such as toys, stickers and puzzles. Party Express now offers ready-to-fill treat bags for virtually every theme used on Party Express kids’ partyware.

Party Express From Hallmark seeks to add products consumers want to use in their celebrations. In 2002, the brand launched its balloon business. In 2003, it began offering a line of pull-string piñatas, and in February 2005, Party Express introduced the Stickeroni line of stickers.

In Stores

The widest selection of Party Express From Hallmark products can be found through party specialty retailers – in stores, online and through catalogs. Party Express From Hallmark products are also available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold.