Music
| Through the power of music, Hallmark helps people connect, celebrate and commemorate special moments in their lives. |
| Titles featuring original artists are top-sellers for Hallmark Music, followed by romance titles. |
| Hallmark entered the music business in the 1980s by offering exclusive Christmas music. |
| In 1998, Hallmark introduced the year-round Hallmark Music collection of CDs. |
2008 Product Features
- The Hallmark Music collection consists of 32 exclusive everyday titles on CDs.
- The collection includes a variety of titles featuring original artists, such as Elvis Presley, Barry Manilow and Michael Bolton.
- Musical styles from retro dance tunes to gospel to Celtic mean there’s something for everyone in this collection. Examples of titles include: ’80s Remembered, Get Down Tonight, First Love ’50s, Doo Wop, and Club Salsa.
- Many of the titles are perfect for special occasions, such as:
- Sleep Tight, for baby showers and baby gifts.
- In the Mood for Love, intimate standards from some of the finest legends in jazz for romantic gifts.
- Forever Yours, classical music for weddings.
- Sing Along, all-time favorite children’s classics for children’s gifts.
Product History
Hallmark produced its first promotional Christmas music in the mid-1980s. Hallmark has offered an exclusive Christmas music album every year since then.
In 1998, the year-round Hallmark Music line was launched. Three-fourths of the model line was contemporary instrumental music and one-fourth was classical.
In 2002, the Hallmark Music line was revamped based on updated data and changing trends in consumers' interests to include more recognizable music, more original vocal artists, more upbeat music, and more world music.
In 2004, Hallmark entered into a licensing agreement with Somerset Entertainment, a leader in the specialized music industry for more than 50 years, to produce year-round music CDs using the Hallmark Music brand name.
In Stores
Hallmark Music CDs are available at Hallmark Gold Crown® stores nationwide and at other specialty stores that carry the Hallmark brand. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.