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Products

Mother's Day Gifts



Facts
Mother’s Day is the second most popular holiday for gift-giving, following Christmas.
According to Hallmark research, the most-appreciated Mother’s Day gifts have a personal touch and reflect that some thought was invested in the gift.
Consumers plan to spend $14.1 billion on mothers of all kinds on Mother’s Day. Individual consumers are expected to spend an average $123.89 on the holiday compared to $138.63 in 2008. (Source: National Retail Federation, 2009)

2010 Product Features

  • Hallmark Gold Crown® Mother’s Day gifts focus on one strong consumer need identified by Hallmark research – the need to show Mom or Grandma that she is loved and appreciated for who she is with unique, meaningful, memorable products. Many of the gifts can be personalized to help consumers express their love in ways that fit their relationships.
  • The new “I Love You Grandma” Recordable Storybook enables one or more grandchildren to record their voices while reading the story. When Grandma turns the pages, the book will automatically follow along in the voice of the reader.
  • A Personalized Shadowbox Frame holds three to four photos and comes with a variety of sentiment options that can be placed in the frame, including options for Mom, Nana, Grandma, Grandpa, Papa, Love and General, as well as blank paper that can be personalized. The frame is available at a special price with each purchase of three Hallmark cards.
  • Two Made by Me Sticker Frames enable kids to add their photo, decorate with the included stickers and record a personal message. The frames are sold at a special price.
  • Families can create their own Digital Scrapbook for Mom or Grandma by uploading their personal photos to pre-designed backgrounds on a special web site, and adding sentiments and music to coordinate with their photos. The resulting Digital Scrapbook can be loaded to a digital frame or given as a gift. Pages also can be printed out and placed in an album, posted online or e-mailed as a slide show.
  • Several photo frames, albums and Instant Scrapbooks include messages appropriate for special women in consumers’ lives.
  • A Mother’s Day Journal Set features two coordinating journals with lined pages. A Slim Snapshot Album Set features two albums that hold 32 photos each. Both sets come in a variety of vivid springtime designs and are available at a special price.
  • Gift Books From Hallmark presents several titles from humorous to poignant for moms, daughters and grandmothers.
  • Hallmark Gold Crown stores also offer a variety of candies, candles, mugs, stuffed animals and other gift items appropriate for Mother’s Day.
    Hallmark offers gift bags, gift boxes and rolls of wrapping paper – along with coordinating ribbons, tissues and gift trims – in springtime patterns perfect for Mother’s Day.

In Stores

Available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


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