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Products

Mother's Day Gifts



Facts
Mother’s Day is the second most popular holiday for gift-giving, following Christmas.
According to Hallmark research, the most-appreciated Mother’s Day gifts have a personal touch and reflect that some thought was invested in the gift.
Consumers plan to spend $15.8 billion on mothers of all kinds on Mother’s Day. Individual consumers are expected to spend an average $138.63 on the holiday compared to $139.14 in 2007. (Source: National Retail Federation, 2008)

2009 Product Features

  • Hallmark Gold Crown® Mother’s Day gifts focus on one strong consumer need identified by Hallmark research – the need to show Mom or Grandma that she is loved and appreciated for who she is with unique, meaningful, memorable products. Many of the gifts can be personalized to help consumers express their love in ways that fit their relationships.
  • A personalized flower pot comes with a special marker to enable kids to draw a design or write a simple “I love you” on the container. The design becomes permanent once it is baked in an oven. The flower pot is available at a special price with each purchase of three Hallmark cards.
  • Two albums – one for Mom and one for Grandma – have a new recordable feature enabling the giver to record a message that can be replayed over and over. It includes places to add photos and fill in personal information. The albums are available at a special price with each purchase of three Hallmark cards.
  • Other items that can be personalized with decorations or a child’s artwork include a photo frame, doodle mug and paperweight. Two Crayola® shadow-box frames come with paint to record a moment in time by printing and framing a child’s handprint.
  • Several photo frames, albums and Instant Scrapbooks include messages appropriate for special women in consumers’ lives.
  • Gift Books From Hallmark presents several titles from humorous to poignant for moms, daughters and grandmothers.
  • Hallmark Gold Crown stores also offer a variety of candies, candles, mugs, stuffed animals and other gift items appropriate for Mother’s Day.
  • Hallmark offers gift bags, gift boxes and rolls of wrapping paper – along with coordinating ribbons, tissues and gift trims – in springtime patterns perfect for Mother’s Day.

In Stores

Available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


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