Memory-Keeping Overview

Product Features

• A collection of more than 25 Instant Scrapbooks enables consumers to simply add photos to pre-designed pages, achieving the look of a professionally designed scrapbook in a fraction of the time.

• Mailable Instant Scrapbooks are accordion-fold albums with four panels on which consumers can insert photos, write memories, add stickers, and mail to loved ones. In March 2008, Mailable Magnetic Frames will be added to the line.

• Instant Scrapbook Calendars – available in themes such as new baby, first year together, and family – enable consumers to add photos and stickers to personalize each monthly page. At the end of the year, the calendar becomes a keepsake of all the events during the year.

• The Legacy Keeper is a recent innovation from Hallmark and actress Marcia Cross. It combines MP3 digital technology and a book of interview questions with an elegant and organized book-like case that holds photos and mementos to capture and preserve family history for future generations to see – and hear.

• A selection of family photo albums includes a variety of coordinating design collections featuring the following album formats: postbound, bookbound, slim snapshot albums that hold 24 4-by-6-inch photos, and mini photo albums that hold wallet-sized photos.

• The Organizing Essentials collection provides classic and trendy options in recipe organizer books, takeout menu/recipe organizers, “Favorite Finds” folios for storing magazine clippings, personal organizers for storing receipts and coupons, as well as recipe boxes, recipe cards and journals.

• Hallmark Gold Crown® stores provide photo frames that help display a life-long memory. Instant Scrapbook frames look like a professionally designed scrapbook page encased under glass with a wooden frame.

• Hallmark also offers a variety of journals to help consumers record their thoughts and memories. The line includes beautifully designed blank journals, as well as journals that provide prompts to help the writer record thoughts.

• Hallmark offers a range of memory-keeping products for baby’s special memories including a pregnancy journal and a variety of journals, albums, frames, and calendars to record memories once baby arrives. Some items also are appropriate for adoptions and for grandparents.

• A variety of frames, albums, memory books, Instant Scrapbooks, and guest books help celebrate a wedding or a milestone anniversary.

• A new collection of Memoriam products arriving in stores in December 2007 provides a beautiful way to remember the life of a loved one, while supporting those who are grieving. It includes items such as an Instant Scrapbook, memory journal, guest book, card keeper to store cards received, and a display storyboard on which family members can add photos to tell a story about the deceased, as well as an “I’m Here for You” figurine and “Always in Our Hearts” ornament.

In Stores

Memory-keeping products are available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.