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Keepsake Ornaments
| More than 300 new and unique ornament designs are available in 2007. |
| According to Hallmark research, 88 percent of consumers decorate a Christmas tree. |
| According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality. |
| Industrywide, one out of every three ornaments sold is purchased for a child. |
| In 2007, the Hallmark Keepsake Ornament Club celebrates its 20th anniversary. |
| Hallmark introduced Keepsake Ornaments in 1973. |
2007 Product News Two new series introduced — Santa’s Sweet Ride shows Santa delivering gifts in a sugary vehicle. Doorways Around the World features a decorated doorway from a different country each year, starting with Germany. Keepsake Magic Ornaments feature lights, sound and/or motion. In “Snowy Mountain Lodge,” for example, skiers descend the slope, skaters move around the pond, a fireplace inside the lodge flickers and the pond glows icy blue while the ornament plays “Let It Snow.” Classic toys are represented in this year’s line including Rock’em, Sock’em Robots™, See ’n Say and Chatty Cathy®. Several ornaments celebrate major anniversaries: 70th anniversary of Disney’s Snow White, 50th Anniversary of Dr Seuss’ How the Grinch Stole Christmas! and 30th anniversary of Star Wars: A New Hope. Keepsake Ornaments help worthy causes — “A World of Hope,” which depicts children joining hands around a spinning globe, helps UNICEF aid children worldwide. “Lifting Up Joyful Hands,” an African-American angel with outstretched arms, benefits the Sickle Cell Disease Association of America. The “Angel of Hope” contributes to Komen for the Cure®. A red glass heart etched with the word “Inspi(RED)” benefits PROJECT (RED)™. The line features dozens of popular licensed properties including Barbie™, Lionel® trains, Looney Tunes, Peanuts®, Mickey Mouse and friends, Winnie the Pooh and friends, Disney Princesses, Bob the Builder™, and ESPN. Several of the designs also feature popular movie characters from properties such as Star Trek™, Star Wars™, Batman™, Spider-Man™, Shrek®, Harry Potter™, The Wizard of Oz, Gone With the Wind, Tim Burton’s The Nightmare Before Christmas, Disney/Pixar’s Ratatouille, and many classic and current Disney movies. Several ornament designs mark important family memories and milestones, such as baby’s first Christmas, a couple’s first Christmas together or moving into a new home. Ornaments also recognize special interests and passions such as grilling, nursing or drinking coffee. Hallmark Keepsake Ornaments: The Inside Stories from the Artists Who Create Them is a new hard-bound book that includes history, stories and profiles of Hallmark Keepsake Ornaments.
Product HistoryChristmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenaries – fighting in the Revolutionary War, but they didn’t become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s. In 1973, Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current Keepsake Ornament series is Frosty Friends, now in its 28th year. Since the line’s inception, Hallmark has introduced more than 3,000 Keepsakes Ornaments and more than 100 ornament series – groups of ornaments that share a specific theme. Nearly 600 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada. In StoresAvailable at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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