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Hallmark.com
| Although Hallmark has been online in various forms since the mid-1980s, the company officially launched www.Hallmark.com in November 1996. |
| Hallmark.com visitors send about 13.6 million hoops&yoyo e-cards annually and the pair has fans all over the world. |
| By Hallmark's estimates, annual e-card volume industry-wide is less then 300 million – a fraction of the 6.5 billion paper cards exchanged each year. |
| Hallmark research shows more than 20 traditional cards are purchased for every one e-card sent. |
| E-cards are often sent for occasions not traditionally recognized as card-sending occasions, such as the 4th of July or to wish someone good luck. |
| In 2008, consumers sent more than 47 million e-cards from Hallmark.com. |
People are connecting in more ways than ever before. Thanks to an explosion of digital connecting options, consumers can send heartfelt Hallmark greetings in an e-card, personalize and mail a paper card with a few clicks of the mouse, and even try their hand at designing a Hallmark card.
People have used greeting cards to celebrate life, relive memories and share experiences for more than 100 years. Now, Hallmark.com is enabling people to connect by providing life-enriching technology online. By using popular characters, personal sentiments, convenient delivery and new innovations, Hallmark.com offers many simple ways to make a lasting connection.
Here are some of the ways people are able to create unique and personal connections through Hallmark.com:
- Print-on-Demand — These are cards the consumer can customize with their own messages, photos and sound clips. Each card has text included that can be left as is or altered completely. Hallmark even provides message ideas to get the ball rolling. Once the card is personalized, Hallmark professionally prints the card and can even stamp and send it to the recipient.
- E-cards — E-cards are a great way to send electronic greetings. Hallmark e-cards feature popular licensed music, television and movie clips or characters, as well as unique Hallmark designs with animated scenes, interactive options and opportunities for personalization. Most e-cards are $.99, but many are offered free of charge.
- Photo Cards — These Print-on-Demand cards have a space for you to upload favorite photos right into the card, making it perfectly personalized. Introduced in 2007, consumers upload their photos from their computers or online photo-sharing site and place them on the professionally-designed Hallmark greeting card of their choice. The cards can be personalized with the sender’s own message or a variety of Hallmark-recommended messages.
- Personalized Cards With Sound — In these Print-on-Demand cards, the consumer picks the song, the photo and the words. Or lack thereof. Hallmark consumers say they want the ability to choose the song in the Cards With Sound. Now, for the first time in the industry, they can.
- Invitations and Announcements — Consumers can now create quick, personalized invitations and announcements and mail them all from Hallmark.com. The website offers various designs and formats, as well as recommended sentiments if the creator prefers assistance with wording. The invitations can be mailed to each invitee.
- Consumer-Created Card Contests — Creative photographers, artists, writers and others now have an opportunity to see their work on a Hallmark card. Contests are held at intervals throughout the year, giving creative consumers across the country the chance to compete to be featured on a Hallmark card. Hallmark artist and writers, as well as outside specialists, judge thousands of entries to choose the best of the best.
Site Features
Hallmark.com also is home to information about everything Hallmark and provides a way for consumers to interact with Hallmark online.
- Born on Hallmark.com as e-card characters, hoops&yoyo™ have gone on to become an international phenomenon. hoops, a pink cat, and yoyo, a green bunny, provide interactive entertainment and free downloads from their own web site, www.hoopsandyoyo.com.
- Members in the Crown Rewards consumer-reward program have many free services available to them at Hallmark.com, including:
– A reminder service that will send e-mail reminders for any special dates they choose. – Online address book. – The ability to track Hallmark Gold Crown bonus points, update their personal information and request replacement cards. – Information about exclusive members-only offers.
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