Hallmark Keepsake Ornaments

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  • More than 400 new and unique Keepsake Ornament designs are available in 2015.
  • Many consumers tell Hallmark they view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as they place their ornaments on their trees, it helps them relive special memories and remember special people and events.
  • According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality.

2015 Product News

In 2015 more than 400 new Hallmark Keepsake Ornaments are available for a wide variety of interests and situations including to commemorate milestones, nurture memories, recognize special interests and passions and celebrate relationships. From long-running series to new licensed properties, there is a Hallmark Keepsake Ornament available to deck anyone's tree.

Legends, Leading Ladies, Superheroes and Sci-Fi
New licensed ornaments from television shows and movies like The Big Bang Theory, The Walking Dead, Guardians of the Galaxy, It's A Wonderful Life and The Hunger Games: Mockingjay join perennial favorites including National Lampoon's Vacation, The PEANUTS® Gang, Star Wars™ and sports-related superstars from the NFL and NHL. And after a two-year absence, Barbie™ makes her eagerly anticipated return to the Hallmark Keepsake Ornament family and joins an impressive leading ladies lineup which also includes Princess Anna and Queen Elsa From Disney's Frozen, Fancy Nancy™ and Rainbow Brite.

Premium Style
Uncommon artistry that uses high-end materials and embellishments including glass, porcelain and fabric are used to create ornaments that offer timeless elegance. Among them, Mr. Snowman, Ruby Red Cardinal, Radiant Cross and Emerald Joy which were crafted with the greatest attention to detail and with a unique artist touch that will earn the ornaments center stage on the tree.

New Favorites and Quintessential Classics
Ongoing favorite series like Frosty Friends and Toymaker Santa are joined by eight new series starting in 2015 including A World Within, Keepsake Kustoms, Ring in the Season, Keepsake Cupcakes, Baby Fairy Messengers, Mary Hamilton's Bears and two Holiday Barbie series. There are also a variety of ornaments featuring Santa, angels, snowmen and scenes depicting iconic Christmas settings. 

Magical Sights and Sounds
Innovative design is combined with music, lights and motion to help bring magical moments to the tree. The Merriest House in Town offers up a dazzling synchronized sound and light show, keep kids from snooping with the Grinch Peekbuster or Holiday Darth Vader ornaments which give off a warning when they sense motion nearby or hide Jolly Old St. Pickolas among the branches and wait for him to call out helpful hints to help others find him. Other ornaments feature sounds of the season including Little Saint Nick by The Beach Boys, Jingle Bell Rock performed by Bobby Helms and The Christmas Song performed by Ella Fitzgerald.

Culturally Relevant
A variety of multicultural ornaments including La Flor de la Nochebuena, Los Tres Reyes Magos and Message From Above offer appeal to Hispanic, African-American and other consumers. Faith-based ornaments available include Noah's Ark, God's Love and the nativity scene lovingly recreated in Hope of the World.

Relationships and Interests
The 2015 Keepsake Ornament collection includes ornaments for important milestones such as a baby's first Christmas, a couple's first holiday together or the adoption of a child. Ornaments also recognize a variety of special interests and passions, such as cooking, camping and sports, and occupations such as teaching, healthcare and military service. Relationships are celebrated in many Keepsake Ornaments designed specifically for family and friends including sisters, mother and daughter and godchild. And children will be able to decorate and redecorate a plush, kid-friendly tree and ornaments sized just for them that will delight and inspire imaginations.

Product History

Christmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenary soldiers fighting in the Revolutionary War – but didn't become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s.

In 1973, Hallmark introduced a small line of six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current ornament series is Frosty Friends, now in its 35th year.

Since the line's inception, Hallmark has introduced more than 8,500 Keepsake Ornaments and more than 100 ornament series. More than 500 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada.

In Stores & Online

Keepsake Ornaments are available at Hallmark Gold Crown® stores nationwide and online at Hallmark.com. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


© Disney
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2015 Mattel. All Rights Reserved.
BIG BANG THEORY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
© & TM Lucasfilm Ltd.
© Peanuts Worldwide LLC
Rainbow Brite™ © Hallmark Licensing, LLC

Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.