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Hallmark Keepsake Ornaments
| More than 300 new and unique ornament designs are available in 2009. |
| According to Hallmark research, 88 percent of consumers decorate a Christmas tree. |
| According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality. |
| Many consumers tell Hallmark they view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as they place their ornaments on their trees, it helps them relive special memories and remember special people and events. |
| Industrywide, one out of every three ornaments sold is purchased for a child. |
| Hallmark introduced Keepsake Ornaments in 1973. |
2009 Product News
- Hallmark offers Keepsake Ornaments that commemorate milestones and memories for friends and family in 2009. The line includes ornaments for a baby’s first Christmas, a couple’s first Christmas, or moving into a new home. Ornaments also recognize a variety of special interests, passions and occupations such as cooking, gardening and healthcare providers. Relationships are celebrated in many Keepsake Ornaments designed for specific family members and friends.
- Many ornaments in the 2009 line offer the ability to be personalized. Several designs can be personalized by adding a photo and/or recording a voice. The new Personalize-It collection provides five write-on ornaments that provide a way to add a name, date or sentiment. Any ornament can be hung from new metal ornament tags inscribed with “Mom,” “Dad,” “Daughter,” “Son,” “2009” or blank.
- Through clever design and sound, six ornaments bring to life favorite Christmas songs performed by the original artists, including “I Want a Hippopotamus for Christmas” by Gayla Peevy, “Have Yourself a Merry Little Christmas” by Frank Sinatra, and “Feliz Navidad” by José Feliciano.
- Hallmark Keepsake Magic Ornaments celebrate 25 years of magic this year. The ornaments feature lights, sound and/or motion. In the “Magic Express” ornament, which commemorates the anniversary, you can turn a crank to hear “Jingle Bells” and see lights and motion. Push the button on the “Holiday Hilltop Tree Farm” to hear “O Christmas Tree” while lights glow, and trucks, shoppers and a hayride move. The “Snowman Band” features interactive lights and sound with colored spotlights illuminating the snowmen trio that plays “Let It Snow.”
- Hallmark Keepsake Ornaments celebrate several other major anniversaries this year. Barbie™ turns 50, and the line features more than 10 Barbie™ designs, including the “50 Years of Fabulous! Barbie™” in a beautiful golden dress with a real tulle skirt and lots of gold glitter and the “Teen Age Fashion Model Barbie™” ornament that is a replica of the original doll and box issued in 1959. Ornaments also honor the 70th anniversary of Gone with the Wind and The Wizard of Oz.
- 2009 marks the return of individual Hallmark Keepsake Miniature Ornaments, due to popular demand. The line includes miniature designs of licensed properties such as a 1942 Harley-Davidson® WLA motorcycle and Snoopy and Woodstock, as well as tiny depictions of the holy family, Santa, snowman, train, penguin and more.
- Popular licensed properties such as Hannah Montana, High School Musical, Barbie™, Spider-Man™ and Scooby-Doo™ appear in the line. Several ornaments feature characters from popular movies in 2009 such as the re-release of Toy Story and Toy Story 2 in 3-D, Disney's A Christmas Carol, Harry Potter™, and Where the Wild Things Are. Current pop culture and classic licensed properties such as The Office, Peanuts®, Disney, Warner Brothers, Wizard of Oz, Batman™, Star Trek™ and Star Wars™ can also be found in the 2009 line.
- Keepsake Ornaments also help give back. “A World of Peace and Love,” which depicts children joining hands around a heart-shaped globe, helps UNICEF aid children worldwide. “Song of Peace,” an African-American angel playing a violin, benefits the Sickle Cell Association of America. “Angel of Strength,” featuring a youthful angel with pink hair, contributes to Komen for the Cure® to support breast cancer research.
- Transportation enthusiasts have many car, plane and train ornament options to choose from, including a 1963 Ford Thunderbird Sports Roadster, 2009 Corvette® Stingray® Concept, 1965 Chevrolet® Fire Engine, a John Deere tractor, several Lionel® trains, 2008 FXCWC Softail® Rocker™ C Harley-Davidson® motorcycle, a Cessna® 310 airplane and more.
Product History
Christmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenaries – fighting in the Revolutionary War, but they didn’t become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s.
In 1973, Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current Keepsake Ornament series is Frosty Friends, now in its 29th year.
Since the line’s inception, Hallmark has introduced more than 3,000 Keepsakes Ornaments and more than 100 ornament series – groups of ornaments that share a specific theme.
Nearly 600 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada.
In Stores
Available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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