Hallmark Instant Scrapbooks
| Scrapbooking is a $2 billion industry. (Source: Photo Marketing Association, 2006) |
A 2004 national scrapbooking survey said that 51 percent of scrapbookers surveyed spent more than 10 hours on the hobby within the 30 days before the survey was taken, with many spending 30 hours or more.*
* The National Survey of Scrapbooking in America™ is a benchmark study of the scrapbooking industry sponsored by Creating Keepsakes magazine and Crafttrends magazine. Executive summary copyright 2004. |
Just add photos, and you're done!
Imagine having your own Hallmark artist create a scrapbook for you. In 2005, Hallmark introduced a collection of Instant Scrapbooks that enable consumers to add their photos to pre-designed pages, and have the look of a professionally designed scrapbook to treasure for years to come.
Product Features
Hallmark Instant Scrapbooks are available in three sizes: 6-inch square, priced at $25; 8-inch square, priced at $36; and 12-inch square, priced at $50.
Each scrapbook features high-quality papers and 3-D embellishments such as embossed pages, fabric, ribbon, metal plates, and much more.
All books come with a sticker sheet for personalization.
Double-sided tape, photo corners and photo-safe pens also are available.
Themes
- Family
- Celebrations
- Baby
- Wedding/Love
- School Years
- Travel
- Pet (Cat & Dog)
- Christmas
Instant Scrapbooks can be adapted to a variety of situations. The “So In Love” design, for example, is perfect for an engagement, wedding or anniversary. "All About Her" and "All About Him" can be used for a birthday, graduation or retirement. Designs are continually being updated and added to the line.
Product Appeal
Anyone who’s looking for a creative way to preserve a memory would enjoy Hallmark Instant Scrapbooks including:
- Those who can use some creative inspiration.
- Those who are looking for an economical way to create a scrapbook. If you tried to purchase all the items in an Instant Scrapbook separately, it would cost $100 to $300.
- Those who don’t have the time to invest in creating a “traditional” scrapbook.
"Hallmark Instant Scrapbooks offer a faster and easier approach than traditional scrapbooking," says Emily Kinder, assistant merchandise manager. "We want people to know that all they need to do is just add photos and they are done – it really is that simple."
In Stores
Hallmark Instant Scrapbooks are available at participating Hallmark Gold Crown® stores. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.