Gift Wrap Overview

Product Features

• Hallmark Gold Crown® stores offer the most extensive collection of gift presentation products. Several design collections are changed out throughout the year to offer consumers a continual supply of new patterns and accessories.
• Innovative touches include embossing, pearl inks, glitter, flocking, reversible designs, fabrics, hand-made papers, ribbons, beading, attachments, or special die-cut designs.
• The latest Hallmark gift wrap innovation works like a sticky note to create a beautifully-wrapped gift without a lot of extra work. Adhesive Gift Wrap is a first-of-its-kind product that is coated on one side with a low-tack adhesive invented by Hallmark.
• Hallmark offers unique ways to present gifts beyond the traditional bags and rolls including musical gift bags and gift-card boxes, whimsical Fun-Zips™ boxes with a pull-tab to “unzip” and open the package, designed shirt boxes with grommet fasteners, and designed gift boxes with fabric ribbon closures.
• Hallmark gift bags often come in interesting shapes, such as square, circular, trapezoid (wider at top and narrower at bottom), and a variety of die-cut shapes such as animals or flowers.
• For those who like to design their own looks, Hallmark offers a wide variety of solid-colored gift bags and sturdy gift boxes in trendy colors, along with coordinating tissues and a large selection of trims. Bags and boxes each have metal grommets with ribbon handles or closures threaded through. Attachments also can be threaded through the grommets for a special touch.
• Hallmark’s relationship with major licensors also enables the company to employ favorite characters on gift wrap, including Scooby-Doo™, Batman, Superman, BARBIE™, Looney Tunes, PEANUTS™, and Disney© characters.
• To complete a gift, Hallmark Gold Crown stores offer an extensive line of traditional and fabric ribbons, as well as trims made of materials such as beads, fabric, wire, ceramic and more. Popular metal word trims help consumers communicate a sentiment and dress up any gift, especially solid-colored gift bags and boxes.
• Finishing kits that include a coordinating ribbon, trim and gift enclosure card; and gift bands – stretchy bands with decorations attached that slip easily around a standard shirt box – make completing the gift presentation easy and fun.

Product History

Hallmark can be credited with founding the modern-day gift wrap industry when, during the Christmas season in 1917, the Hall Brothers’ store in Kansas City ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly.

The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.

In the 1930s, Hallmark introduced Hall Sheen ribbon, the shiny kind that sticks to itself when licked like a stamp.

Hallmark introduced jumbo plastic gift bags for large items in the 1970s, paper gift bags with handles in 1987, and curl cascade ribbons in 1994.

Recent innovations in Hallmark gift wrap include the introduction of gift bags and gift-card boxes with sound in 2006, Fun-Zips gift boxes in 2007, and Adhesive Gift Wrap in 2008.

In Stores

A selection of gift wrap is available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.