Gift Wrap Overview

Innovative Gift Wrap Options

• fUNZIP™ decorative gift boxes are self-sealing, requiring no scissors or tape to finish the job. The recipient simply pulls a perforated strip to unzip the package and reveal the gift. Fun and whimsical designs are available for everyday gift giving as well as Christmas gifts.
• Gift bags, boxes and trims with sound and/or lights provide unique gift-wrapping options. When the recipient opens a bag or box with sound, it plays a favorite song by the original artist, audio clip from a movie or TV show, or original recording of messages, such as a message from Santa Claus. Some bags feature push-button lighting as well.
• Peek-Buster motion-activated sound technology bags and trims activate a voice message when someone comes close to the bag or trim, warning in a light-hearted, fun way to not peek at the gift.
• Pop-up nylon gift containers in the shape of baskets or characters have a secondary storage use after the gift is opened, and can hold stuffed animals, toys, clothing, or other hard-to-wrap gifts.

Product Features

• Hallmark Gold Crown® stores offer the most extensive collection of gift presentation products. Several design collections are changed out throughout the year to offer consumers a continual supply of new patterns and accessories.
• Innovative touches include embossing, pearl inks, glitter, flocking, reversible designs, fabrics, hand-made papers, ribbons, beading, attachments, or special die-cut designs.
• Hallmark offers unique ways to present gifts beyond the traditional bags and rolls, including musical gift bags and gift-card boxes, whimsical fUNZIP™ boxes with a pull-tab to “unzip” and open the package, designed shirt boxes with grommet fasteners, and designed gift boxes with fabric ribbon closures.
• Hallmark gift bags often come in interesting shapes, such as square, trapezoid (wider at top and narrower at bottom), and a variety of die-cut shapes such as animals or flowers.
• For those who like to customize, Hallmark offers a wide variety of solid-colored gift bags and sturdy gift boxes in trendy colors, along with coordinating tissues and a large selection of trims. Boxes have metal grommets with ribbon closures through which attachments can be threaded. Attachments can also be threaded through the specially designed tab on each cuffed, solid-colored bag for a personalized gift presentation.
• Hallmark’s relationship with major licensors also enables the company to employ favorite characters on gift wrap, including Batman, Superman, Looney Tunes, PEANUTS™, Hannah Montana, Jonas Brothers, Winnie the Pooh, and Disney© characters.
• To complete a gift, Hallmark Gold Crown stores offer an extensive line of traditional and fabric ribbons, as well as trims made of materials such as beads, fabric, wire, ceramic and more. Popular metal word trims help consumers communicate a sentiment and dress up any gift, especially solid-colored gift bags and boxes.
• Earth-friendly features: 90 percent of Hallmark roll wrap and all Hallmark tissue papers are printed on paper from sustainably managed forests. The cores of each wrapping paper roll are made of 100 percent recycled fiber. Gift bags are an environmentally friendly choice to present gifts since most consumers reuse the bags.
• Gift Card Presenters provide a unique way to give a gift card. They are themed for specific occasions and some feature sound when opened.

Product History

Hallmark has always been on the cutting edge of gift wrap:

• 1917 — Hallmark can be credited with founding the modern-day gift wrap industry when, during the Christmas season in 1917, the Hall Brothers’ store in Kansas City ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly. The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.
• 1930s — Developed Hall Sheen ribbon, the shiny kind that sticks to itself when licked like a stamp.
• 1970s — Introduced jumbo plastic gift bags for large items.
• 1987 — Introduced paper gift bags with handles.
• 1994 — Created curl cascade ribbons (ribbons that are curled and gathered together, ready to place on a gift bag or package).
• 2006 — Introduced gift bags and gift-card boxes with sound technology.
• 2007 — Launched fUNZIP™ decorative gift boxes in whimsical shapes with a perforated strip used to unzip the package.
• 2008 — Introduced first-of-its-kind adhesive gift wrap that works like a sticky note, with low-tack adhesive on one side that sticks firmly to packages. Also launched holiday gift bags with Peek-Buster motion-activated sound technology and fiber-optic light.

In Stores

A selection of gift wrap is available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.