Christmas Gift Wrap
| According to Hallmark research, 98 percent of consumers say they wrap gifts during the holiday season. |
| Hallmark is credited with founding the modern-day gift wrap industry in 1917. |
2007 Product News
Hallmark gift wrap is available in six distinctive design collections based on consumer needs from traditional to kids’ designs to trendy.
Hallmark introduces a new collection of products to help consumers easily present popular gifts of home-made treats, wine and gift cards. It includes gift card holder boxes that play a song when opened, wine bags and toppers, gable boxes, and other decorated boxes.
New Fun-Zip™ boxes offer a clever and convenient way to present a gift. The boxes are self-sealing and require no scissors, tape or bows. The recipient pulls a perforated strip to unzip the package. Two designs – a reindeer and snowman – are available in large and small sizes.
Many roll wraps and gift bags include extra processes such as foil, glitter, flocking, holographic designs and embossing. In addition, many bags have attachments such as pompoms, fur, ribbons and buttons.
Two gift wrap ensembles include components such as buttons, felt attachments and pompoms to create a package that looks like a snowman’s face or Santa’s belly.
(PRODUCT) RED reversible roll wrap features a modernistic tree design on one side, inspiring words on the other. Is it gift wrap or a way to eliminate AIDS in Africa? With this gift wrap, it's both.
Hallmark provides a wide selection of elegant and fun ribbons and bows including ribbons made of felt, satin, grosgrain, reversible fabric, pompoms and tinsel. Specialty gift trims such as felt snowflakes, beaded leaves, greenery, jingle bells, tinsel wreaths and light-bulb ornaments offer perfect finishing touches.
Hallmark offers coordinating tissues and a variety of unusual and decorative gift tags.
Mahogany offers a collection of culturally relevant gift wrap for African-Americans, and Sinceramente Hallmark offers designs for Hispanic consumers.
Product History
Hallmark is credited with founding the gift wrap industry when, during the Christmas season in 1917, stores ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly.
The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.
In Stores
Available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.