Stormy Brings Sunshine to Rainbow Brite™ Fans

Hallmark adds new products to its Rainbow Brite collection

KANSAS CITY, Mo. (Oct. 31, 2016)— After nearly 30 years, Hallmark announces the launch of the Stormy doll, based on the treasured, feisty and tumultuous character from Rainbow Brite™, at Hallmark Gold Crown stores and on Hallmark.com.

Also launching today are plush versions of Skydancer, Stormy's purple steed, and Sunriser, the Tickled Pink steed. The release marks the first time the characters are available to the public in plush form.

A cherished friend to children of the '80s and a positive voice for kids of today, Hallmark introduced the fifth generation of toys in summer 2015 which included Rainbow Brite, her best friend Starlite and Twink. The new toys stay true to the spirit of the original Rainbow Land characters.

In addition to plush animals, the product offering continues to broaden with greeting cards, itty bittys® and Keepsake Ornaments. Rainbow Brite products now available at Hallmark Gold Crown stores and on Hallmark.com include:

 

About Hallmark

For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.