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Weddings
| Brides ages 18 to 39 receive 85 percent of all wedding cards. |
| About two-thirds of wedding cards are hand delivered. Most wedding cards are from friends. |
| Because wedding gifts often are on display long before they are opened – in homes, at showers and at wedding receptions – consumers say the presentation of the gift is especially important. |
| Half of all bridal showers are held in homes. On average, bridal showers have 25 guests and last two to three hours. |
| According to the National Center for Health Statistics, half of all weddings occur June through October. August is the top month for weddings, and June is second. |
Product Features
- In addition to cards for the bride and groom, Hallmark's collection of more than 200 wedding cards includes “to daughter on her wedding day,” “to bride from groom,” and “to best friend.” Others express thanks to the wedding party, parents, musicians and clergy.
- Hallmark wedding cards address a variety of design styles, including traditional, trendy, tailored and humorous.
- Hallmark offers wedding cards appropriate for second marriages, nontraditional couples, and renewal of wedding vows.
- African-American, Jewish and Hispanic consumers have a choice of wedding cards from Mahogany, Tree of Life and Sinceramente Hallmark brands, which feature art, icons and messages that reflect cultural traditions.
- The wedding department in Hallmark Gold Crown® stores offers more than 60 gifts and accessories to mark the happy occasion including several different album formats, photo frames and boxes, guest books, Instant Scrapbooks, a guestbook pen, serving set and toasting flutes. The line also features some unusual items such as a heart-shaped wine stopper, his-and-hers mugs and a wedding recipe organizer.
- Hallmark wedding gift wrap comes in classic white and ivory colors dressed up with gold, silver and pearlized finishes, embossing, glitter and more. Jumbo gift bags are perfect for large gifts such as coffeemakers and other kitchen electrics, towels and linens. Gift enclosures and gift trims will add the final finishing touches to the perfect gift for the bride and groom.
- Paper partyware is especially popular for bridal showers, and Party Express From Hallmark offers designs ranging from casual to elegant to traditional. Designs include wedding-specific patterns as well as seasonal floral designs and patterns and solid colors to coordinate with any wedding or bridal shower theme or to accommodate couples showers, a trend gaining in popularity. In addition to traditional round plates, square and heart shapes also are available.
- An extensive collection of thank-you notes enables the bride and groom to say thank you in their own style to everyone from parents, family members and guests to musicians, clergy and friends who help with the ceremony.
In Stores
Hallmark wedding cards and gift wrap are available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. A variety of wedding gifts and accessories also are available at Hallmark Gold Crown stores. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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