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Easter

Celebrated on March 23, 2008

Facts
Easter is always observed on a Sunday between March 22 and April 25. The exact date is the Sunday following the first full moon after the vernal (spring) equinox.
Industry-wide, an estimated 86 million Easter cards are exchanged annually, making Easter the fifth largest card-sending holiday in the United States.
The top recipients of Easter cards are grandchildren, children, parents and friends; 20 percent of Easter cards are for children from newborn to age 12.
According to Hallmark research, people associate Easter with family, religion, children and spring. Easter is viewed as an enjoyable, relaxing time to gather with family and friends.
There is a trend toward seasonal home decorating for Easter, including “Easter trees,” decorative items, and seasonal clothing, accessories and jewelry.

2008 Product Features

  • Hallmark offers 800 Easter card designs, ranging from religious to humorous. Some cards focus on Easter and some have general spring messages.

  • Cards With Sound play favorite songs by the original artists and audio clips from movies and TV shows with CD-like quality. The Easter line includes 21 cards featuring songs such as “The Chicken Dance” by The Hit Crew and “Walking on Sunshine” by Aly and AJ, or audio clips from movies and TV shows such as Shrek and Spider-Man.

  • Nine Cards With Motion use a unique printing technology that gives the illusion of a two-second video or animation clip, a 3D image, or a combination of both when the cards are tipped from side to side.

  • Some unique Easter cards are for birthday, religious occupations, secret pal, across the miles, and more, including Mahogany cards for African Americans, Sinceramente Hallmark cards for Hispanics, cards in foreign languages, and a card from the Easter Bunny.

  • In addition to cards, Hallmark Gold Crown® stores also offer Easter gifts, decorating items, gift wrap, paper partyware, candles and stickers.

  • Hallmark Gold Crown stores also offer everything needed to create a unique Easter basket, including a collection of colorful metal Easter baskets at promotional prices, small toys, plush animals, candies and other goodies to fill the basket, as well as designed transparent gift wrap or bags to beautifully present the basket as a gift.

  • Three Musical Eggs play “The Chicken Dance,” by America’s Number One Party Band, The Hit Crew; “Disco Duck” by Rick Dees and His Cast of Idiots; and “The Hampster Dance” by Hampton the Hampster. They are available at a special price in Hallmark Gold Crown stores.

  • Wacky Doodle Dandy is a squeezably soft stuffed duck that plays “The Chicken Dance.” He is available in Hallmark Gold Crown stores for $9.95 with each purchase of three Hallmark cards.

  • Hallmark Gold Crown stores also offer a variety of Easter stuffed animals, including Bugs Bunny, Tweety® bird and Snoopy® all decked out for the season.

Holiday History

Easter is celebrated by Christians and is a significant religious holiday in the church year. It is a religious holiday that commemorates the resurrection of Jesus Christ three days after his death by crucifixion nearly 2,000 years ago.

For many people, the holiday traditionally represents the arrival of spring.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

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