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Birthdays
| More people are born in August than any other month (9.00 percent). (Source: National Center for Health Statistics, 2005) |
| In America, approximately 1.1 billion birthday cards are given each year, according to Hallmark research. |
| Birthday cards represent about 60 percent of the everyday occasion card industry. |
| About two-thirds of birthday cards are mailed, according to Hallmark research. |
| Children's birthday parties are increasingly important, especially party themes. Hallmark partyware featuring licensed character designs are top sellers. |
| 50 percent of all paper partyware is purchased for birthday celebrations, and 65 percent of those who purchase partyware for birthdays choose kids’ designs. |
Product Features
- More than 1,400 Hallmark birthday cards are available.
- Cards address a variety of relationships including spouses, children, grandparents, grandchildren, aunts, uncles, cousins, stepfamily relationships, and friends.
- Hallmark also offers birthday cards for other special people including twin, pastor, priest, godparents, godchild, teacher, secret pal, co-worker, and more.
- Some cards are for unique situations such as half-birthday, mutual birthday, leap-day birthday and birthdays that fall on holidays.
- Some cards wish “Happy Birthday” to the family pet or can be sent to the birthday person from the family pet.
- Specific cards mark children’s ages from 1st through 10th, as well as milestones including 13th, 16th, 18th, 21st, 30th, 40th, 50th, 60th, 65th and in five-year increments through 100th.
- Cards With Sound provide a fun surprise when opened. The cards feature popular songs with CD-like sound quality as well as clips from favorite movies and TV shows.
- Hallmark Gold Crown® stores offer an assortment of gifts appropriate for birthdays including Instant Scrapbooks, photo frames and albums, candles and home décor accents, gourmet foods and candies, Gift Books From Hallmark, balloons, and other items.
- Hallmark Gold Crown stores offer the most extensive collection of birthday gift wrap, bags, boxes and trims. Some designs feature favorite licensed characters such as Scooby-Doo™, Batman, Superman, BARBIE™, Looney Tunes, PEANUTS™, and Disney© characters.
- Party Express From Hallmark paper party supplies help celebrate birthdays. Designs are available for milestone birthdays and children’s birthdays and can range from elegant to casual to humorous.
Celebration History
No one celebrated birthdays before 4000 B.C., because there was no way to keep track of time. People could figure out how old they were only after the calendar was invented, but only kings celebrated birthdays then because no records were kept on the births of common people.
Even after the Greeks began to compile statistics for tax and military purposes, only heads of important families were allowed to celebrate their birthdays.
Today, people around the world celebrate birthdays with cakes, candles, presents and cards, which became popular in England and the United States about 1850, shortly after the first Christmas card.
In Stores
Hallmark birthday cards, gift wrap and partyware are available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. A variety of gift items also are available at Hallmark Gold Crown stores. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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