CBS Consumer Products and Hallmark Partner to Create an Exclusive Collection Based on CBS’s Iconic TV Properties
Stores Nationwide Set to Carry Hallmark Greeting Cards, Partyware and Ornaments
Hallmark Cards, Inc. and CBS Consumer Products, a division of CBS Entertainment, announced June 9 a new partnership, which will provide the social expressions retailer with the entire library of CBS television properties. The deal marks a first for the CBS division as it gives its entire portfolio to one partner in the category of social expressions.
Hallmark Gold Crown® stores and other fine retailers nationwide currently carry Hallmark Cards with Sound featuring a selection of some of the most beloved television properties of all time including current primetime series and classic fan favorites such as The Amazing Race, CSI: Miami, The Brady Bunch, Cheers and The Twilight Zone and the much buzzed about Star Trek brand.
The new, expanded agreement gives Hallmark access to the entire CBS television library and extends images and characters to partyware and ornaments for customers to share favorite moments and celebrate occasions from popular shows such as Beverly Hills 90210, Happy Days, Laverne & Shirley, Mighty Mouse, Little Rascals, Taxi, Rawhide, and The Beverly Hillbillies.
“We are very pleased to be partnering with Hallmark on our vast television portfolio,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “Hallmark’s legendary creativity and ability to create strong emotional connections with their consumers will bring our iconic series and characters to life in new and exciting ways.”
“The alliance will create new ways for millions of consumers of all ages to celebrate meaningful occasions with their favorite television characters and aligns with our company’s purpose of enriching lives,” said Karen Mitchell-Layton, Hallmark Vice President of Licensing.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 43,000 places in the U.S. alone, with the network of Hallmark Gold Crown® stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com, on newsstands through Hallmark Magazine, and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2007, privately held Hallmark reported consolidated net revenues of $4.4 billion. Charitable giving of $16 million a year focuses on the well-being of children and families, vibrant arts and cultural experiences, and basic services for people in need in the communities where Hallmark operates. For more information about the company, visit http://corporate.hallmark.com.
About CBS Consumer Products
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.