Arts & Culture
Vibrant arts and cultural experiences enrich the lives of all a community’s citizens. Hallmark supports performing and cultural arts organizations in the cities and towns where our employees live and work, through financial contributions and audience-building programs that help sustain the organizations and also provide work opportunities for local actors, dancers, artists and musicians.
Examples of Hallmark’s support of arts and culture in the communities it calls home:
- Our grants have long supported Kansas City-area cultural institutions, such as the Kansas City Symphony, Kansas City Repertory Theatre, Nelson-Atkins Museum of Art, Kansas City Ballet, Lyric Opera of Kansas City and Kansas City Art Institute.
- Employees and retirees attending locally produced theater, symphony and dance performances get an assist from Hallmark through a “50/50” program that shares the ticket cost. It’s a benefit employees love, and so do arts organizations who appreciate the audience-building the program encourages.
- Hallmark leads an initiative to bring the area’s major arts organizations together, encouraging collaboration to improve efficiencies as well as retain current audiences and attract new ones. This “Fab Arts Collab” benefits not only from Hallmark's leadership but also from in-kind services, like database analysis from our research group, implementing mobile ticket applications and creative and marketing support.