Hallmark's Major Subsidiaries & Related Businesses

Crayola, LLC


Offers a wide range of art materials and toys designed to spark children's creativity around the globe.

Founded: 1903
Acquired: 1984
Headquarters: Easton, Pa.

Crown Center Redevelopment Corp.

Crown Center

A real estate development company that manages the 85-acre hotel, office, entertainment and residential complex surrounding the world headquarters of Hallmark Cards, Inc.

Founded: 1968
Headquarters: Kansas City, Mo.

  • Regional attraction offering a variety of shopping, dining and entertainment options.
  • Key player in Kansas City’s meeting and tourism industry.
  • A premier office address for businesses.
  • Attracts 5 million people annually.

Crown Media Family Networks

Crown Media Family Networks & Hallmark Channel

The home to two of cable's leading family friendly networks, the Hallmark Channel and Hallmark Movies & Mysteries Channel.

Founded: 1999
Hallmark Channel (2001), Hallmark Movie Channel (2003)
Headquarters: Studio City, Calif.

  • Hallmark Channel is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers.
  • Hallmark Movies & Mysteries is a 24-hour cable network dedicated to bringing viewers family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events. The network is available in HD and SD to a national audience of 53 million subscribers.

DaySpring Cards, Inc.


Leading supplier of Christian greeting cards and gifts.

Founded: 1971
Acquired: 1999
Headquarters: Siloam Springs, Ark.

  • Products feature non-denominational Christian messages.
  • Available in more than 2,000 Christian retail stores in the U.S. and in 60 countries around the world.
  • The (in)courage brand is an e-commerce website, "Home for the hearts of women," helping women express their Christian faith from an everyday perspective.
  • Mary & Martha (formerly Blessings Unlimited), started in 2006, a home party business offering Christian and inspirational products for sale by independent consultants.

Hallmark Baby

Hallmark Baby

A wholly owned subsidiary of Hallmark Marketing Corp., Hallmark Baby is a direct-to-consumer digital storefront for those who want distinct children's wear that blends playful comfort with lasting quality, for special days or anydays. 

Established: 2013
Kansas City, Mo.
Top quality baby and children's clothing sold online


Hallmark Business Connections

Hallmark Business Connections

A business-to-business division that specializes in helping companies build and grow relationships with employees, customers and prospects.

Established: 2010
Acquired: Hallmark Insights (2000), Irresistible Ink (1998), Hallmark Business Expressions (1996)
Headquarters: Minneapolis, Minn.

  • Employee recognition, customer engagement, corporate wellness engagement, and sales programs.

Halls LLC

Halls Kansas City

Operates Halls on Grand specialty department store in Kansas City's Crown Center.

Founded: 1916
Headquarters: Kansas City, Mo.

  • Originally opened in Downtown Kansas City's "Petticoat Lane" district.
  • Subsequently moved to other downtown locations, and in 1965, to the Country Club Plaza.  A Crown Center store opened in 1973.
  • Now in a single Crown Center location as the re-imagined Halls on Grand, on the third level of the Crown Center Shops
  • Features fashion for men and women including designer brands exclusive in Kansas City, as well as cosmetics, china, crystal and decorative home accessories.
  • H-Bar cafe offers beverages and light fare.



Subscription-based streaming video on demand service and film production company.

Founded: 2007 as SpiritClips
Acquired: 2012
Headquarters: Los Angeles, Calif.

  • Founded by Academy Award-winning producer Rob Fried.
  • Renamed/rebranded as Feeln September 2014.
  • Offers heartwarming films that move, inspire and delight audiences of all ages
  • Subscribers are able to experience Feeln content online, streaming to TV, and via mobile devices.


Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.