Hallmark Facts

Hallmark headquarters in Kansas City

Company Name:

  • Hallmark Cards, Incorporated


  • Donald J. Hall, Jr.


  • David E. Hall


  • 1910


  • Kansas City, Mo.


  • Private

Consolidated Annual Revenues:

  • Approximately $4 billion in 2016


  • More than 27,000 people worldwide work for Hallmark and its subsidiaries: 9,500 full-time and 17,800 part-time employees.
    • In the U.S., Hallmark employs 20,000 people: 5,600 work full-time supporting the U.S. business and 15,000 work part-time, primarily in corporate-owned stores and managing card departments in mass channel stores.
    • About 2,700 employees work at Hallmark's Kansas City headquarters.
    • About 500 artists, designers, stylists, writers, editors, web designers, and photographers based in Kansas City work on developing products.

Products (North America):

  • Around 10,000 new and redesigned greeting cards annually.
  • More than 49,000 different products in stores at any one time.


  • Hallmark holds licensing agreements for 7 of the top 10 most popular licensed properties.

U.S. Distribution:

U.S. Production and Distribution Facilities:

  • Center, Texas
  • Lawrence, Kansas
  • Leavenworth, Kansas
  • Liberty, Missouri
  • Metamora, Illinois


  • 6 related businesses in the Hallmark family of companies, including Crayola LLC.

International Business:

  • Products in 30 languages distributed in 100 countries around the world.

Headquarters Mailing Address:

P.O. Box 419034
Kansas City, MO 64141-6580

Headquarters Physical Address:
2501 McGee Trafficway
Kansas City, MO 64108

Web Site:

1-800-HALLMARK (800-425-5627)

Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.