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Hallmark and Mattel announced a new licensing agreement that will bring the Barbie® brand license back to Hallmark in 2015.
Hallmark itty bittys® may be just four inches tall, but they are bringing big customer demand to Hallmark Gold Crown® stores nationwide. And now through Easter, buy one, get one 50% off.
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In 1932, Hall Brothers licensed the rights to use Disney characters on greeting cards. It was one of the first licensing ventures for both companies.