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In honor of the 100th anniversary of Mother's Day, Hallmark launches 100 First-Time Moms – a sweepstakes that allows people to nominate a recent or soon-to-be first-time mom to win a $100 Mother's Day care package from Hallmark.
President Woodrow Wilson signed the proclamation to declare Mother's Day a national holiday in 1914. The Woodrow Wilson Presidential Library and Hallmark Cards, Inc. are partnering to present dual exhibits to celebrate this centennial.
Hallmark introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown® stores, to help women celebrate life’s joyous moments and find beauty, meaning and happiness in the little moments in between.
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In 1932, Hall Brothers licensed the rights to use Disney characters on greeting cards. It was one of the first licensing ventures for both companies.